A huge thank you to IMASCIENCE! ✨
I would like to warmly thank Imascience for their wonderful 3D illustration and scriptwriting work on the production of our corporate video, made for ORINOX's 10th anniversary.
Making technical subjects clear since 2012
Your expertise is exceptional. Is it understood online?
An independent audit of your website reveals where your clients, candidates and partners lose interest, and what to fix first.
I would like to thank you for all your work.
Your ability to truly understand our needs and, of course, the quality of your team's work. It has been a pleasure working with you, answering your questions with the constant aim of making the messages to illustrate ever clearer.
A rigorous scientific approach
Imascience supported us on two virtual reality video projects. Thanks to an excellent understanding of our environment and a rigorous scientific approach, their team accurately and clearly showcased the complex technical mechanisms behind our technologies.
A big thank you to the entire team
A custom-made video that combines geology and craftsmanship: accurate scientific representations, modeling of a region and a unique manufacturing tool, and detailed artistic creations. A big thank you to the entire team for this work, which our visitors never stop praising!
The questions your communication must settle
There are many. Here are three, one per audience.
Can your clients measure your difference?
Your processes and your standards are often described in terms only your peers understand. A buyer comparing three suppliers may see three identical websites; even when the expertise is anything but.
Can a candidate picture themselves at your company?
Industrial jobs have changed faster than their image. When a website doesn’t show what today’s roles really look like, recruitment gets longer and more expensive; however good the employer.
Do your partners understand what you do?
Funders weighing options, officials granting permits, neighbours with questions: they all decide on what they understand; and they form their opinion from documents and online, rarely inside your walls.
Behind these questions and all the others lies one main question: does your website show your value, or only your history? It’s hard to answer from the inside. That’s what the audit establishes, with evidence.
Un diagnostic.
We analyse how your expertise, processes and roles are expressed across your channels: website, sales materials, social media, employer brand, and we pinpoint where each audience loses interest.
You receive a prioritised action plan: what to fix, in what order, with what level of effort. Executable by your teams, your current web provider, or us.
What you receive
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01The expert report
The full analysis: drop-off points for each audience, evaluation grid, and a prioritised action plan, what to fix, in what order, with what effort.
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02The graphic implementation guide
An execution document, mock-ups of your redesigned key pages and an applicable style guide, colours, typography, layouts, visual tone. Your webmaster or agency can apply it as is.
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03 OptionReady-to-use code
The mocked-up pages, delivered coded and documented: commented HTML/CSS, directly usable by your web provider. You own everything.
Five stages and a quantified conclusion.
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01
Cartographie
An inventory of your technical content across all your channels.
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02
Analyse
A clarity assessment framework: accuracy, hierarchy, visual/message alignment, fit with each audience (client, candidate, partner, neighbour).
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03
Diagnostic
Drop-off points, invisible differences, visuals that undercut the message.
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04
Restitution
A working session with your management: handover of the expert report and the graphic implementation guide.
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05
Mesure
Setting up audience measurement tools: the starting point is quantified, every change will be tracked.
3 to 4 weeks. Minimal involvement from your teams: one interview, access to materials, one presentation. The audience measurement stays in place.
Backed by evidence
That page describing your key process: does it get three views a month, or three hundred? Is it read all the way through? Does it lead visitors to a contact, or is it where they leave your site?
Before any recommendation, we install audience measurement on your materials: the starting point is quantified, then every change is tracked. Before, during, after, the result shows in your statistics, not in our reports.
An expert’s report
Cléa Cassutti
UX designer — behavioural psychology
Cléa designs interfaces and user journeys based on how people actually decide: cognitive biases, motivations, points of friction. Over 50 website and application projects, from user interviews to tested prototypes.
In the audit, she looks at your site through the eyes of your customers, candidates and partners: what are they looking for, what do they understand in ten seconds, where do they drop off?
Since 2012, Imascience has been translating scientific and technical complexity into visual language. A web agency measures your traffic and usability. We understand the technical subject, so we can judge whether it is well explained ; what your audiences really need to understand about your expertise.
What changes, audience by audience
Clients who grasp your difference in a few minutes before comparing prices.
Candidates who see what your roles really involve and picture themselves on your shop floor.
A webmaster and providers working with a clear direction and priorities.
A budget aimed at what matters, in the right order, and decisions made on your figures, no longer on impressions.
Why not give a tour of your workshops to those who’ll never set foot in them?
When a client visits your plant, they understand and they sign. Online, that visit happens every day, without a guide. Thirty minutes are enough to frame the relevant scope and give you a firm proposal. Full audit: €3K to €8K excl. tax depending on scope.
Prendre rendez-vousThey trust us.
Since 2012, manufacturers and institutions have entrusted us with their most technical subjects.
